This site was created to share thoughts, predictions, and ideas from Eran Goren’s personal experiences.

A true marketing visionary, Eran is responsible for leading USIM’s integrated strategies, innovation, and digital operations. He combines experience and leadership in marketing and analytics with a deep understanding of how technology is changing the way businesses acquire, retain, and service customers.

During the past 20 years, Eran has held several senior executive positions. Most recently he founded and led the rapid growth of enCircle Media until its acquisition by USIM in 2010. He launched and managed sourceOut, a media agency that was acquired by Red McCombs Media in 2006, and also directed the sales and marketing team at iVenturi, a software company spun off from Dow Chemical and Andersen Consulting.

Eran is a founding partner at Insight Ventures, LLC, a business incubator. He serves on the board of the YPO Orange County Chapter and multiple company boards.

A graduate of The University of Texas at Austin, Eran holds degrees in Finance and Management Information Systems. When he’s not at the office, Eran can be found traveling and playing with his three kids.